The Purpose Of The Shot: Promoting The Band Around Her Midsection, A so-called Waist Trainer From Miami-based Company Waist Gang Society, To Her 62 Million Followers.


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Wearing A Subtle Colour-blocked Dress From Under-the-radar New York Label, Lafayette 148, She Didn’t Need To Champion A Major American Designer, And Wore A Soft, Flattering Silhouette With Bare Arms.
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Kim Kardashian is always waist training, according to her Instagram . In a May 2015 selfie, she wore an undershirt, black leggings and a tight black tube around her waist. The purpose of the shot: promoting the band around her midsection, a so-called waist trainer from Miami-based company Waist Gang Society, to her 62 million followers. Waist trainer makers claim their products reduce waistlines, and one such celebrity social media post can send sales soaring for several days, explained Waist Gang Society's owner, who goes by the single name Premadonna. Forms of waist training have been around for centuries—the word "corset" dates back to 1300 —and the goal has remained the same: Make a woman's waist shrink, or at least appear to shrink, using tight fabric around the midsection. Some of these undergarments include boning, for stiffness; others are made of more flexible materials such as latex. Some zip, some tie, and some, like Kardashian’s, fasten through hook-and-eye closings. In the past two years, waist trainers have surged in popularity. According to Google Trends, searches for the phrase " waist trainer"  began growing in August 2013 and maintained an upward trajectory, peaking in March 2015.  A video posted by Waistgangsociety (@premadonna87) on Although Google advertisements can help sales, several waist trainer companies said sales are most heavily impacted by Instagram, where the hashtags "waist trainer" and "waist training" have been used more than a million times, collectively.


For more information and the original post go to https://www.bloomberg.com/news/articles/2016-03-02/instagram-celebrities-are-behind-the-modern-corset-boom